As India steps into a new era of infrastructure and aspiration, the definition of urban development is evolving. No longer limited to roads and buildings—it’s about lifestyle, engagement, and wellness.
At CHOWK, India’s first integrated Family Entertainment Centre (FEC) chain, sports academies are not an add-on. They are a core pillar—because building a healthier and more active India begins with access and opportunity.
🏀 Why Sports in FECs? Why Now?
In Tier 2, 3 & 4 cities, youth have limited access to structured physical activity and professional training. CHOWK bridges this gap by creating multi-sport academies that offer:
- Basketball, Badminton, Volleyball, Table Tennis, Martial Arts
- Tennis, Yoga, Fitness & Conditioning
- Certified coaching and holistic development programs
This is not just play—it’s progress.
👨👩👧👦 The Family & Community Magnet
Sports encourage regular engagement, family visits, and create a vibrant local ecosystem around CHOWK centres.
While a child trains, the parent shops. While one plays, another dines. Events, matches, and tournaments keep the buzz alive year-round—transforming CHOWK into a true community anchor.
📈 For Investors: This is a High-Return Vertical
✅ Daily, repeat footfall from trainees and families ✅ Diversified revenue via coaching, merchandise, and memberships ✅ Extended time spent on premises boosting adjacent business units ✅ CSR-friendly, government-aligned development model
This is not just an emotional investment—it’s good business.
🌍 Driving Local Empowerment
CHOWK’s sports academies also create local employment, support women in sports, and drive youth empowerment—aligning with national priorities like Fit India and Khelo India.
🔚 Final Thought
In a world increasingly digital, CHOWK believes in the power of physical spaces—where people meet, move, and grow. Our sports academies are where tomorrow’s athletes, leaders, and communities begin their journey.
If you’re an investor, developer, or city stakeholder—CHOWK is your chance to be part of something that’s entertaining, empowering, and economically sound.